Designed a website and a desktop app for the Bud Light pitch in 2009.
The website was designed around their "Drinkability" campaign. The app was designed as a social component to help people plan and throw Bud Light sponsored parties.
We won the account and went on to creating their first smartphone site. Check it out here.
The Sam's Club client had a meeting with his colleagues at Walmart and found out that they are revising their app to incorporate some of the features on our app.
The app delivers customized content based on user's behaviors and selections in a fun and clean UI that's visually distinguished from the competitors' typical grid-style designs.
Customers can bookmark their favorite sections; store their 7-Eleven gift cards in the app to pay for things at the store; and keep track of their reward points. After each transaction, they can play a mini game to earn extra reward points or free goodies.
Print campaign promoting a new device and a cordless headset from Cingular.
See how your dog feels right on your smart phone. Simply pinch in and out to set various settings (heart rate, ambient temp, activity level). Green means good; orange means warning; and red means bad. There is also a desktop dashboard version available as well.
Created memorable illustrated characters and banner ad campaign that scored better than +90% of the competitors and resulted in increased sales and brand recognition.
The illustration of germs washes off the billboard when it rains.
The client asked for a modern, fashion magazine like design to showcase their gorgeous products.
After the presentation, Bono (U2) complemented by saying it was the best presentation he's ever had.
Home page is simplified with clear visual hierarchy and flow. Menu is presented on a full screen to incorporate various personalize benefit messages while reducing the clutter on the home and product detail pages by not displaying the menu persistently on the left side, which is a standard practice in many shopping apps.
Minimal lines and containers are used in the UI to avoid looking too boxy or grid-like and to maximize the use of negative space on a clean white canvas, which makes the content look easier on the eye.
Their site was full of repetitive content that were added on later without considering the overall structure or user flow, so I reorganized the site with 3 possible use cases in mind.
If you are a first time visitor, you could watch a short video to learn more about their product or scroll down to see how it works at a glance in simple 1-2-3 steps.
If you are a returning visitor, you can simply click on "Get Started" button at the top.
If you are a current customer, you can log in at the top to access your dashboard.
Restructured the login process for rental computer workstations at FedEx stores with clean UI, clear user flow, and bold call-to-actions.
Designed a Q&A management system that allows instructors to create their own database of questions and answers that are provided by their own classes.
Unlike general Q&A sites, students can quickly find relevant answers to their questions because all the information stored in their class database is specific to each class; and instructors won't have to answer the same questions over and over every year.
Designed a downloadable "tiny party hat" that created buzz on Facebook, Twitter, New York Times, Dallas Observer, etc. "7-Eleven" became #2 top searched term on Google and Yahoo on the day of the event.
Limited edition water bottles of the celebrities with beautiful, healthy skin (Scarlett Johansson & Will Smith).
Our team was tasked to build a site for 3 canned Starbucks products (Frappuccino, DoubleShot & Energy Drink), using a chalk board look and feel.
I was responsible for the background illustrations. I borrowed some of the interesting shapes and colors from each product packaging and dramatized them in a tasteful way.
Invite your friends to sign up for AT&T services and earn cash rewards. You can track your invite statuses and rewards in a simple list view or watch visualization of each invitee's sign up progress live.
If you want to help furry little friends but can't afford to adopt them, it's ok – now you can adopt them virtually.
Share their pictures and videos to spread the word and help them get adopted by loving families. You will receive notifications about their adoption status so you can see how your actions are bringing positive changes to the lives of your favorite pets.
Also don't forget to come by the adoption events and pick up a free T-Shirt!
Turn your regular car into a Nascar with all kinds of accessories and decals. It was created for ExxonMobil's racing site, mobil1racing.com.
The client asked for a simple landing page where they can talk about their philosophy and the stories behind their foundation.